Social Management Tool SocialMotus released a new Engagement Analytics report today for Twitter and Facebook.
One of the most important factors to measure your social performance is to monitor user engagement level.
The new Engagement Analytics report allows users to see:
- Which tweets have been retweeted and mentioned
- Where your retweeted users come from
- Who has retweeted your tweets or mentioned you
- When you get most of the engagement(retweets and mentions)
SocialMotus Engagement Analytic Report for Twitter and Facebook
As you can see from AllTwitter’s Twitter infographic (and your competitors), there’s no denying how important Twitter is for businesses.
But as each month passes, there seem to be more and more Twitter tools flooding the already crowded market. Each with their own unique features to help your businesses effectively market your brand.
Today, I’ll detail 4 little known Twitter tools for business (or gems as I like to call them) packed with awesome features to help you get the upper hand on your competitors and build stronger ties with your target audience. Read more →
It seems the world has gone social and businesses are struggling to keep up.
The image above comes from the 2011 Customer Experience Impact Report from RightNow Technologies, and paints a disappointing portrait of the current customer service landscape.
Thanks to its instantaneous nature, more consumers are turning to social media sites to quickly resolve their issues. So with little more than a 140 character tweet or short Facebook post, consumers have the power to publicly praise or criticise your brand for everyone to see.
It is clear businesses can no longer afford to ignore social media as a customer service platform.
Ignore it and you might miss out on building solid relationships with customers, lose a customer, or worse, fuel the wrath of an already angry customer. Respond and receive real consumer feedback, improved brand image and loyal customers.
Okay so you’re on board. Now where should you start?
Today I present to you a guide to using social media as a customer service tool. Read more →
Two weeks after our official SocialMotus launch, we’re pleased to announce a new addition to our list of awesome features: Optimal Scheduler.
Optimal Scheduler automatically queues and delivers content from its users at optimal times throughout the day the user specifies. Our algorithm looks at a number of behavioral insights from users and their social communities to determine optimal exposure and social engagement times.
That’s right. Optimal Scheduler is the first of its kind to let you choose the day of the week you want it delivered!
We’ve listened to your suggestions and took note of the many people who complained about other scheduler tools that limited the number of queued messages delivered each day and rollover messages to the next day once this limit is reached.
From promoting the end of a sale to the release of a product, there are so many instances where messages need to be delivered not only at optimal times but optimal days to maximize impact.
The best part is this isn’t limited to new posts you publish, you can access this anywhere where you could previously schedule posts. Now you can schedule everything from retweets at optimal times within the Engagement section to responses to conversations discovered within the Monitor section, at optimal times and days.
We are excited to announce the official release of SocialMotus, our social media management tool for businesses and agencies.
After several months, we’ve finally emerged from beta mode to unveil in-depth team management and analytics at a fraction of the cost of similar competitors such as Argyle and Wildfire. SocialMotus provides comprehensive multi-user support, conversion tracking, integration with Google Analytics and dozens of features to help businesses create real value from social media.
Businesses are struggling to see positive business outcomes from social media due to restrained company resources. Prior to SocialMotus, no social management tool offered the ability to track ROI conversions from customized campaigns and individual posts while providing multi-user support without costing businesses several hundred dollars. Read more →
“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Sometimes I think brands carry this philosophy into the social media realm. Several case studies have pointed to brands ignoring their customers on social media, believing their small, individual voices won’t be heard by others.
But I’m here to tell you that yes, yes it does make a sound. A really loud sound.
Social media has forced brands to relinquish control over to consumers who can influence how others perceive them.
Social monitoring helps you tap into these conversations to capitalize on positive sentiment and mitigate negative sentiment, while understandinghow competitors are perceived and industry trends are changing. Ignore it at your own peril.
I know how overwhelming trackingthis vast and never-ending stream of information can be when you have never-ending lists of tasks to perform (All the late nights I’ve worked overtime are testament to this!).
To help make it easier for you to stay on top of this information overload, here are the social monitoring tools I use to quickly connect with the information I need to effectively manage SocialMotus. Read more →
I’m happy to report a lot has been happened behind the scenes here at SocialMotus.
We’ve listened to your feedback and we’re closer to becoming the most valuable tool in your social media arsenal thanks to the dedication of our developers.
Here is a quick summary of the following additions and improvements made to SocialMotus.
Introducing the new SocialMotus management dashboard, providing you with a overview of your social progress at a glance. Now when you log in, you’ll be greeted by our dashboard showcasing important statistics for each social account you manage.
Want to see individual engagements graphed over time? Simply click inside the box with the engagement you want to see and voilà! Read more →
This is a special post.
There’s no use hiding it. The secrets out.
I am the new host of American Idol.
Did I fool you? Probably not.
As you might have suspected (you smart cookie), this is my new Twitter cover photo.
In case you haven’t heard, Twitter’s CEO Dick Costolo went on NBC’s Today announcing updates to the Twitter profile layout, a new iPad app and improved iPhone and Android apps.
Twitter is clearly following in the footsteps of Facebook Timeline by introducing cover photos. It’s officially called a header photo, but I prefer to call it as I see it: an imitation of the Facebook cover photo.
Today‘s website explains:
“What’s the biggest change? There’s now a huge header image that runs across the top, sort of like the banner image that Facebook users have on their timelines. The page itself has been reoriented to play up other visuals as well: Your avatar is no longer tucked in the corner, but will display front and center. The photo stream, too, has been moved up, and will now be accessible on the apps”.
Not sure what photo you should use?
To help you along, here are 10 of the best Twitter cover photos I’ve seen so far. Read more →
Lately I’ve focused on writing about a few Twitter tips per article. I wanted to pack it full of details and examples to make it as valuable for your business as possible.
But yesterday I came across an infographic I was so impressed with, I would happily stray from my normal writing style.
While Twitter may be a simple micro-blogging social site, it is by no means an easy feat creating a thriving Twitter community.
So today I present to you 45 awesome Twitter tips with step-by-step instructions on how to make Twitter work for your business.
The best part is it’s in the form of a beautifully presented infographic.
You can thank the awesome Cheryl Lawson for this.
Use this infographic as a checklist in your social media arsenal to ensure you have all the different areas of Twitter marketing covered. If you don’t I might get angry (See image above. You don’t want to mess with my angry face).
Here are some of the key questions you’ll learn in the infographic below.
Key Questions Answered
Image from Madrageek
Is it me or is there never enough time in the day?
Some days (or weeks if I’m to be honest), I feel like I just don’t have time to effectively engage with my Twitter followers. At the same time, there’s always a nagging thought in the back of my mind telling me I need to [be huge on Twitter].
My solution?
Look for quick ways to @mention my followers.
If you’re lucky it’ll become a conversation kick-starter. If not, there’s a good chance you’ll at least receive a thanks in return. And that’s always better than having an empty @mentions tab gathering cobwebs.
So here are my top Twitter tips to triple your Twitter mentions. Read more →
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