Facebook has now become the default social site for businesses. So how do you know if you have a successful Facebook page? Most are obsessed with their fan count. But the reality is your fan count doesn’t mean much if your fans can’t even see your updates in their newsfeed right? Considering the average user has 120 friends, along with several pages they’ve liked, you need to compete with all posts from their friends and other pages to have your post appear as a ‘top news’ story.
Top news stories as the name suggests, are the posts Facebook believes people will find most interesting. What you might not know is it is determined by the EdgeRank algorithm.
How is EdgeRank determined?
There are three main factors:
While you can determine your score for free, if you want EdgeRank Checker to analyze your page to help increase your score, it will cost you.
Based on the criteria EdgeRank considers, here are free tips on how to increase your EdgeRank score:
That’s it on EdgeRank quality score. The main point to take away from the tips above to increase your quality score is to provide engaging posts. It takes a lot of trial and error and contrary to what some social media ‘experts’ are sprouting, it’ll take a lot more than a few minutes a day. But if you really are seriously about building your presence on Facebook, with the right mix of time and content you can begin building an engaged community of fans (who actually see your posts!).