Why You Need Google Plus To Capture New Business And What Is The Social Network About?

Posted by Siv Rauv+ in: Social Media
on August 17, 2011
» Tags: Google Plus, Social Network
» 22 Comments

Chances are, you’ve been hearing about this new social network Google + and its potential to help businesses. But the reality is, it’s hard enough finding time to juggle all the different marketing initiatives you’re already part of and you’re hesitant to add another social site to the mix. But the simple truth is: that’s where your potential audience is going so that’s where you need to be. In fact getting in on the ground floor ahead of your competition will have benefits as this network grows and prospers. But beyond this, few businesses seem to realize just how much SEO benefits Google + brings to businesses.

Google + & SEO

The SEO benefits of Google + are sure to be a hit with businesses looking to gain free organic search traffic (which is pretty much every business out there).

Google explains,

“Once these pages/profiles arrive they will probably operate in a way that’s pretty similar to Facebook Pages, but with some Google SEO benefits. They will be indexed, “followable” and individual updates or posts can be +1′d — much or all of which will be fed back into search results and rankings.”

Here are a few of the ways Google + can affect your SEO

1. Most social sites place a ‘no follow’ attribute to outgoing links from their site, this tells search engine crawl bots not the follow the link. This minimizes spamming for SEO purposes. On the other hand, outgoing links from Google + have the ‘follow’ attribute for plenty of link juices to your website.

2. When someone clicks on the +1 button on your website, it prompts Google to crawl and index your website usually within an hour. Add the +1 button to your site and share it on Google plus to get it crawled faster. The more +1’s the better.

3. Your Google Plus profile is also shown in the search results. This is your chance to capture a free listing on the search results. The best part is you can include clickable links in your Google + profile result on the search engines. Just like PPC Advertising, you can direct potential customers to specific sale and promotions pages or any page you want to specifically promote.

4. When you post something into Google +, people in your circle who are logged into their account will see your post on the first page of the search results when they search for a relevant topic.

But can businesses create Business Profiles?

You may have heard the news that Google has been suspending unauthorized business profiles on Google +? Well, the good news is that you don’t need to wait for their new Business Profiles to roll out. Google has recommended you use a “real person who is willing to represent your organization on Google+ using a real profile as him-or-herself“. So choose an appropriate spokesperson for your company and start leveraging Google’s new Social Network now.

So you’re interested, what now?

I’ll be the first one to admit that Google+ isn’t the easiest social site to understand if you are new to social marketing. Even more advanced users may miss out on hidden features.

That’s why we’ve created this simple presentation to help you unlock the potential of Google + for your business. So click here to learn how to specifically tailor Google + to capture all the SEO benefits possible.

More specifically, you’ll discover:

Everything you need to know about creating and managing a Google + account
How to use Google + to market your business and effectively engage with customers
How to optimize your Google + account for the search engines
Advanced tips & tricks to make sure your profile stands out and maximize the SEO rewards from using Google +

So watch the presentation below to and begin reaping the benefits of this new social network.

Everything You Need To Know About Google Plus

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