Smart Car Argentina’s Clever Use Of Twitter For Business

I can list dozens upon dozens of businesses that have successfully used Twitter to promote their brand, but I have to give special kudos to Smart Car’s official Twitter account for Argentina for creating a very innovative and dare I say, genius, Twitter campaign. When you first see their account, you’re confronted by random lines and incoherent tweets. But follow the instructions on the left hand side of the background and you’ll be in for some digital magic that must have taken a whole lot of patience to implement.

Simply hold down the ‘J’ button on your keyboard to continuously scroll down the page and watch the world’s ‘first Twitter commercial’, as the company puts it, unfold. You’ll be taken on a tweet-powered ride through a town full of houses, trees and of course traffic.

Campaigns like this remind me just how powerful a tool Twitter is for brands, allowing them to entertain their fans in new and exciting cost effective ways.

You can check out the video below but I would definitely recommend you experience this first hand.

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